The x86 architecture lost again: Another super big customer of Intel/AMD ran away

The x86 architecture lost again: Another super big customer of Intel/AMD ran away.

Alphabet‘s Google Cloud unit announced on Wednesday local time that they will start using ARM technology-based chips, becoming another large technology company to join this transformation wave, thereby giving Intel and AMD brings even more pressure.

Google said the company’s new service will be based on Altra chips from Ampere Computing, which also sells chips to companies including Microsoft and Oracle .

ARM, a chip design company headquartered in Cambridge, England, announced it would IPO after a failed takeover by Nvidia.

ARM has long supplied chip designs and other chip-related intellectual property for various types of smartphones and tablets.

In 2018, ARM began to provide chip technology for data centers long dominated by Intel and AMD.

In the following four years, ARM’s technology has appeared in many large data centers around the world, including Amazon, Microsoft, Oracle in the United States and Alibaba, Baidu and Tencent data centers in China.

These companies use computing chips in large numbers and then lease computing power to software developers through their paid cloud services.

These companies will continue to provide services based on chips from Intel and AMD.

However, with Google joining the ARM camp, almost all large cloud service providers are now offering ARM-based cloud computing services.

Cloud computing providers such as Amazon and Alibaba are also designing their own ARM-based chips and have already commissioned factories to produce them.

Others, including Google, have opted to partner with Ampere Computing, a chip company founded by former Intel executives that has filed confidentially for an IPO with the U.S. Securities and Exchange Commission (SEC).